Audience types

Here are some different types of audience my products may be viewed by. I have taken into account that my main product is a parody music video and will be distributed using modern digital means rather than traditional means such as CD and radio etc. 

• Passive= The product is received by the audience, but they choose not to engage with it. 

• Active= The choice is made by the audience to consume the product, and to actively engage with it. 

• Preferred= The target audience whom the product itself is aimed at. 

• Oppositional= A potential target audience who require persuasion from the industry.

• Traditional= Stick to safety and familiarity by watching videos on TV and buying CDs. 

• Hedonist= Take risks by watching/listening to new, different and challenging conventional music videos/music. 

• Post-modern= Use new ways of watching music videos/listening to music, such as streaming and parodying etc.

Being a parody music video it will very much apply to a post modern audience because post modernism is about taking old things and putting a twist on them to make them appealing to a modern, younger audience. I am also hoping to hit the active audience because I am relying on people voluntarily getting involved to help me spread awareness of my products, because I wont be using any above the line advertising due to the scale of my products.