Target audience

This post is just to be clear about my target audience and how I will attract them with each product.

My music video is a parody of an existing video by Carly Rae Jepsen. For this reason anyone who is familiar with the song and has seen the video will know what I am parodying, and therefore hopefully notice the differences. The original video is aimed at a female audience because it is a romantic song, it is also aimed at younger people because Carly Jepsen's target audience is primarily girls of all ages up to around 25. I know lots of dudes who know the music video but can't stand it, so I am hoping that by recreating it they will have a reason to watch it and can enjoy the version I produce.

I have also extracted some more information from Pete Buckingham's audience theory, showing that music is something that appeals to men, women and young people more than film. This shows that music is something available to all genders and ages, however my product is steered towards younger people who are familiar with the original.

My target audience will be young people aged 15-25, either gender really, who appreciate that I have created a parody of a mainstream music video.

Change of plan

I have decided that I no longer want to create a digipak, I'd rather do a magazine cover advertising the digipak. The reason behind this decision change is that designing and producing a digipak is going to take time and resources, whereas I can produce a magazine cover easily on a program such as photoshop. I will need to do some research on magazine covers to identify the key features.

I will use magazines such as Q and top of the pops to Identify the features of a pop magazine which I will then use to produce my own. Because my target audience are young people, and the genre of the song is pop, my magazine will need to be suitable and appealing to that band. The original song is aimed at a female audience as love songs are far more aimed at a female audience than at males because they don't enjoy romantic media products as much as women, according to Pete Buckingham's research on audience types.

Audience types

Here are some different types of audience my products may be viewed by. I have taken into account that my main product is a parody music video and will be distributed using modern digital means rather than traditional means such as CD and radio etc. 

• Passive= The product is received by the audience, but they choose not to engage with it. 

• Active= The choice is made by the audience to consume the product, and to actively engage with it. 

• Preferred= The target audience whom the product itself is aimed at. 

• Oppositional= A potential target audience who require persuasion from the industry.

• Traditional= Stick to safety and familiarity by watching videos on TV and buying CDs. 

• Hedonist= Take risks by watching/listening to new, different and challenging conventional music videos/music. 

• Post-modern= Use new ways of watching music videos/listening to music, such as streaming and parodying etc.

Being a parody music video it will very much apply to a post modern audience because post modernism is about taking old things and putting a twist on them to make them appealing to a modern, younger audience. I am also hoping to hit the active audience because I am relying on people voluntarily getting involved to help me spread awareness of my products, because I wont be using any above the line advertising due to the scale of my products. 

Genre

The media type of my main product is a music video, the sub genre of the video is parody because it is a version of an existing music video (Call me maybe by Carly Rae Jepsen).
Here is a link to my prezi explaining my three products and the genres of each: