Survey

I was unable to print my survey directly as I used Survey Monkey which doesn't allow you to print unless you pay. I re typed it on word and printed it out for everyone in my media room to fill in. I also handed it to people in my sixth form who meet my target audience requirements. I asked the participants to watch my video before filling in the survey.

I had intended to produce a graph or table showing the results of my survey, however out of the ten questions, seven require a qualitative answer which is hard to show through a graph or table. Instead I will discuss the results in further detail below. I asked 20 people to do my survey, all of which meet my target audience requirements, and I am not friends with all of the people who did my survey to ensure the results were not to protect my feelings.

Question 1- Every person that took my survey said they enjoyed my video, this tells me my product definitely appeals to my target audience.

Question 2- Again every participant had seen the original so they were aware that I had created a parody video.

Question 3- I had mixed results for question three, none of which were disappointing. 1 person claimed it did not resemble the original at all, 3 people said it resembled the original moderately and the remaining 16 people said it was a very close representation. My fourth option was incase the person couldn't answer because they haven't seen the original. The results for this question show that I successfully recreated recognisable shots from the original.

Question 4- Out of 20 people, 1 claimed it was not clear my video was a parody, the other 19 agreed that it was clear. I consider this to be an outlier as they are the only person who didn't think it was clear. Furthermore 1 person saying it is not clear is not enough to influence me to make significant changes to my video.

Question 5- 14 people claimed they found my video very funny which is a great response from my audience, whilst 6 others claimed it was okay. I am glad nobody ticked the "not remotely funny" option, these results prove I have succeeded in producing a parody which people find funny.

Question 6- The ages of the participants range from 17-19. This age bracket fits into my target audience of young people aged 15-25 which is a guideline to the age group I think would understand that my video is a parody.

Question 7- I purposefully handed my survey to 10 males and 10 females in order to find out which gender preferred my video. It seemed that more males found my video funny than females, I assume this is because they are more amused by another male making a fool of himself.

Question 8- Interestingly every option was ticked by people, the least picked was Vimeo with only 6 people. Youtube, Spotify and iTunes were all more or less equally popular, the most common "other" option was pirated music from the internet or through an app.

Question 9- I received different opinions for this question. 11 people said they would only recommend it to a friend, 4 people would only recommend to a family member, and 5 would recommend to both. Nobody said they wouldn't recommend it. Clearly recommending the video to a friend is the favourite option, this is most likely because they know their friends will also find it funny because they too may fit my target audience.

Question 10- The most common social networks people used were Facebook, Twitter and Instagram. The purpose behind this question was to find out where it would be the most effective to advertise my products to my target audience, clearly Facebook and Twitter are ideal whereas I think I might struggle to advertise through Instagram because it is mainly just used as Twitter without the words.


Overall the results were very useful, everyone seemed to enjoy my video which was my main aim. The survey was anonymous to ensure people didn't just answer to be nice, and also to make sure they gave me honest opinions. After analysing my results it is clear to me that I have fulfilled the needs of my target audience and succeeded in producing a funny parody music video which they all enjoyed, some more than others, but none the less found it amusing. The survey was filled in after I had finished my final version of the video, I have used these results as a form of evaluation rather than using them to make changes to my video. I feel that no matter how many surveys I produced asking people which parts could be better I would never be able to take every single piece of advice on board. However I feel the way I have chosen to utilise my results is more beneficial to me and for my development as a producer.

Storyboarding for music video

I only recently realised I never uploaded my storyboard for my music video. Here is an Emaze I made  showing and explaining all of the storyboards.

Time management for evaluation

I am having to manage my time as much as possible to ensure I can finish the evaluation in just under two weeks from today. This is going to be tricky as I have other coursework deadlines due within this week so I will need to spend all of my free time on coursework. Goodbye social life.

Because there are 4 main questions instead of the 7 we had last year, I need to fit much more into each answer. Last year I assigned a whole day to answering each question which was enough time to complete all questions. Because there are fewer questions which require more content, I think I will spend two days on each question, taking a total of 8 days.

My music magazine advert for the album

Here is my finished piece

I used photoshop to create the advert because after using it for other products I have become fluent with it's use. I researched the dimensions for a magazine page and adjusted the canvas size to fit. Pages within a magazine are between 190mm to 210mm wide and 277mm to 297mm height. I decided to make mine slightly more even but still well within the tolerance.

My choice of colour for the banner is the same shade of blue as the title on the album cover. A colour scheme I am using is pink and blue, which is the iconic colour displayed on the album cover, the website for Jack and now the advert. If Jack were to become a famous celebrity it would be his signature colour scheme. I have the larger banner across the bottom with the main information, however I also decided to add a small strip along the top with the website url. I didn't want to clutter the bottom with lots of information, and I also thought the top looked slightly bare. The Jessie J advert doesn't have a banner along the top, however the Kins of Leon advert does. I assume it is entirely down to artist or editor preference.

The information I added in the bottom was somewhat inspired more by the Jessie J advert because I feel as an artist she is closer to the genre of music Jack creates. Seen as it is his first album I said his "debut album", the name of the album just to make it clearer, and also just a reminder that the album contains his new single. I didn't put the name of the single because the album is already the name of the song. I also decided to add a release date so people know when it is out, or when it came out to encourage them to get it soon.

I added an iTunes download icon and the YouTube logo because the video would be exhibited on YouTube on a channel such as Vevo. The magazine this ad would most likely be in is "We Pop" because it is aimed at young people who like pop music.

Research into music magazine adverts

In order to produce my own advert I first identified what an album advert should look like in a magazine. Some examples I found are Jessie J and Kings of Leon. Both adverts appear to be very similar with regards to layout, however they both feature different information in the lower portion. The most obvious similarity between the two is the album cover takes up around two thirds of the page, with the bottom section containing information about the release including dates, tracks and where it can be downloaded etc.

Here is the advert for Jessie J's album "Who you are"

Here is the album cover for Kings of Leon "_only_by_the_night"

I used both of these adverts for reference when I produced my own for Jack. I followed the same structure with the album cover itself being the biggest segment, and adding the information into the bottom portion.

Not magazine cover, magazine advert

It has come to my attention, for brief 1 I am not supposed to produce a magazine front cover. This is annoying because I have nearly finished making one. Instead the brief states that I must create a "magazine advertisement" for the albums release. This is a small setback, it hopefully shouldn't take too long to convert the cover into an advert seen as I am just using the album cover as a background image. I will need to find a new example to use for reference.

Evaluation website

I have started my evaluation website which can be found using the link below. I am using wix again because I like the tools used to create the website. Also I used it to create one of my ancillary products so I am familiar with the way it works.

http://calman117.wix.com/evaluation

Tweaks

Here are some of the minor changes I have made to the website.

The title Call me maybe is now centred at the top of the page. To ensure it wasnt being blocked by anything I have reduced the size of the "official website" font. 

I have changed the names of the cities Jack will be touring in to places in the UK, which I have decided are  somewhat unlikely places for an artist to want to tour. This is to add to the comedy/ parody effect, that realistically he wouldn't tour in any of these locations.

Changing my website background

I have produced two new alternatives for the background of my website using photoshop. I opened the file for the album cover and played around with moving the title, then changing the background to see if it looked better.

Here is the first of the two alternatives.

For this version I simply removed the title completely, leaving just Jack. This completely fixes the problem of the title looking messy behind text and the news feed on the page. However I feel it makes the website look empty, as Jack is off centre it leaves a majority of the screen empty. 

I decided I don't like the screen looking half empty, so I created another alternative version. 

This version has the title centred, which I feel looks far better on the website. Most importantly it fills the blank space, but also looks as though it has been made especially for the website, because it has. 

After asking for multiple opinions I have decided to go with the second alternative I have created, it fills the space and keeps the website looking neat. 

Website format

For the website, the main colours I have used are pink and blue. This is to keep with the colours on the album cover which are the same. I wanted to keep the colours as close as possible in an attempt to create continuity, also to make it obvious I am parodying the original.

I like the background image as the album cover with Jack slightly offset, also how he appears both at the beginning and the end. Roughly halfway down the page his face is blocked by the tour dates and the music video. This adds a certain dynamic to the website, it creates layers which makes the page more interesting. Also as you scroll Jack remains still and the content moves, or if you see it the other way then as you move down so does Jack. However the audience view it, I think the movement keeps the website interesting.

One aspect I may change from some feedback I received is possibly removing the song title from the background image, as it appears somewhat messy? Scrolling up and down, there is no position where the writing is completely unblocked, the edges are just about visible either side of the news feed so I may just remove it and keep Jack. I had made the first box on the news feed slightly transparent to reveal the title below, however the image on the box still blocks the words.

Images onto Wix

So far I have used the same image of Jack about 5-6 times on my website, so I am going to start replacing some of the news feed images with images of Jack doing things celebrities do. For example here is an image of Jack climbing out of a Bugatti Veyron which I took with the same camera I used before. That was a lie, I used a different camera. That was also a lie, I photoshopped this picture. The original image is Tom Cruise.

For some reason Wix keeps crashing when I try to upload the image, but I will keep trying. 

Album cover

To create the album cover I took some pictures of Jack using my girlfriends camera which is far better than my iPhone camera. I took half a dozen images of Jack in the photographic studio, in the pose that Carly Rae Jepsen is on the album cover for Call Me Maybe. I used professional lighting and a white backdrop to ensure the image would be as clear as possible, so the end product would be high quality.

The top 4 are images I decided not to use, for little reasons like the position was off, the lighting wasn't right etc. I was happy with the bottom image, which I then took to the next stage of development. 

I imported the image into photoshop and began removing the edges, I did this using multiple tools so I was left with nothing but Jack. A lot of people use the quick select tool when trying to remove the background surrounding an image because it is the fastest way to do so. I however, prefer to painstakingly go round the edge with the eraser tool on a somewhat soft setting, removing the background by hand. 

Once I had nothing but Jack, I proceeded to adding him onto the cover for the album using Carly's as the template. First I needed to remove her which was fairly simple, just replacing her with the blank background using the colour replacement tool. Also before I added Jack I changed the writing on the cover. Originally reading "Carly Rae Jepsen" then Call Me Maybe, I replaced her name with Jacks, and added the Don't in front of Call Me Maybe. Finding the correct font was somewhat challenging, I used Dafont to find both the font for the name and for the "Don't". The final blank cover looked like this. 

One of the final steps was to add Jack onto the cover, this was easy as all I had to do is place him on the front, however I then edited him so he looked brighter with higher contrast. This is because on album covers the artist is always edited to look perfect, but I didn't want to do that to Jack. Not that he isn't perfect... But I just decided that a more natural look will suit the parody aspect because he clearly isn't a glamorous, attractive young woman. After the touch ups it looked something like this. 

I was more or less finished by this point, however I decided something wasn't quite right. Jack looked like he was floating in the air, so I used the burn tool to cast a shadow beneath him. It is very subtle however I think it adds a lot. It's the finishing touch, here is the final product. 

I will be using this image on my website and on my magazine cover. It will be the main image for the magazine cover as the cover is advertising the album release. I will also use it on my website as a main image because the website would be updated regularly, therefore the newest and most important event would be the album release, therefore making it a main image makes it as obvious as possible. 

Here is both covers to compare.