Production Planning- Audience

Over the next 2-3 months I am going to produce a music video as my main product, an album digipak for the band and a website homepage for the band as my two ancillary products. The target audience for my music video is anyone who is aware of the music video Call Me Maybe. The original song had mixed reviews, but a large proportion of people did not like the song, myself included, so I aim to put a twist on it so it can appeal to anyone who didn't enjoy the original. My version will again be dealing with the issue of homosexuality as done so in the original video, and as this is a matter children might not understand I am aiming my video at people aged roughly 15 upwards. In order to do this I am going to plan stages which will help me along the production line. I will need to get a better understanding of my audiences and find out what they are looking for in a music video, I will do this through different types of research.


Primary research

• Interviews- I will interview people who meet the criteria of my target audience to get an understanding of what they will want to see in the music video. I will most likely perform a semi formal interview, this means before we begin I will give them a quick outline of what I will be asking them so they can somewhat plan ahead for what they will be thinking about. If I did a formal interview I would have to provide a print out of the questions in advance so the recipient can plan all of their answers. 
• Focus groups- I will ask members of my media group for their opinions because they are all above the age 15 and are aware of the original song and music video. By my guessing I think a majority of my group are not fans of the original, therefore my version may seem more appealing to them. Asking my group is a better idea than asking my family because they will be able to provide me with useful feedback, whereas family would likely tell me everything I've done is brilliant and not be entirely honest. 
• Survey- I will also create a survey on survey monkey with some questions regarding my ideas for planning the content of the video to see what people think. To make sure I can use the information I will ask people who meet the criteria of my audience to take the survey. 

Secondary research

• I will use internet research to plan how I am going to distribute and exhibit my music video to my audience. Using the BBFC I will refine why I have chosen my target audience to be young people aged 15+, and I will also consider a rating for my music video due to it's content.