Target audience

This post is just to be clear about my target audience and how I will attract them with each product.

My music video is a parody of an existing video by Carly Rae Jepsen. For this reason anyone who is familiar with the song and has seen the video will know what I am parodying, and therefore hopefully notice the differences. The original video is aimed at a female audience because it is a romantic song, it is also aimed at younger people because Carly Jepsen's target audience is primarily girls of all ages up to around 25. I know lots of dudes who know the music video but can't stand it, so I am hoping that by recreating it they will have a reason to watch it and can enjoy the version I produce.

I have also extracted some more information from Pete Buckingham's audience theory, showing that music is something that appeals to men, women and young people more than film. This shows that music is something available to all genders and ages, however my product is steered towards younger people who are familiar with the original.

My target audience will be young people aged 15-25, either gender really, who appreciate that I have created a parody of a mainstream music video.